About us

belif

Believe in Truth

As the pioneers of K-beauty in the Western market, belif sets the stage for the global K-beauty phenomenon that followed and continues to thrive, today. Rooted in the philosophy that hydration is the foundation of healthy, glowing skin, belif’s journey began in Seoul, where they embraced the ethos of meticulous skincare, emphasizing the transformative power of deep hydration.

Dr. Groot

The #1 Korean Brand for Hair Thickening

Dr. Groot is a Korean haircare brand that’s lead by a team of scientists and dermatologists who have researched hair and scalp issues for more than half a century. Year after year, the award-winning brand continues to develop proprietary technologies that deliver salon-quality formulas with clinically proven results.

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Backorders will ship in 28 days.
Return Policy

You have 15 days from your order’s delivery date to create a Return and it includes free return shipping. To initiate a return, please contact 866-993-4709 with your order number. Please note that we do not process exchanges.